Alissa Sports

No Deal

Disposable sauna suits

Season 17 · Ep 2 Sports & OutdoorsAired 18 August 2019

Best known from its Dragons’ Den appearance, Alissa Sports is a disposable sauna suits in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Asam Hussain walked into the Den in Season 17, Episode 2 in the episode that aired 18 August 2019. Alissa Sports, the disposable sauna suits, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

The dragons passed, and Alissa Sports left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Alissa Sports was one of 69 businesses to pitch in Season 17, where 26 deals got done. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Alissa Sports?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Alissa Sports get a deal on Dragons’ Den?

No. Alissa Sports pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was Alissa Sports on?

Alissa Sports appeared in Season 17, Episode 2, which aired 18 August 2019.

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