Applied Language Solutions

No Deal

Online language translation for websites

Season 4 · Ep 4 Tech & SoftwareAired 28 February 2007

Applied Language Solutions, the online language translation for websites, landed on the national radar after pitching the dragons in Season 4, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£250K
Asked for: 4%
Offered equity: £6.3M
Sought valuation

Gavin Wheeldon faced the dragons in Season 4, Episode 4 in the episode that aired 28 February 2007. Applied Language Solutions, the online language translation for websites, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

They came in asking £250,000 in exchange for 4% equity, putting a £6.3M valuation on the business.

Applied Language Solutions couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 4, 10 of 52 pitches ended in a handshake. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Applied Language Solutions?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Applied Language Solutions get a deal on Dragons’ Den?

No. Applied Language Solutions pitched the dragons but left Season 4 without a deal.

What season of Dragons’ Den was Applied Language Solutions on?

Applied Language Solutions appeared in Season 4, Episode 4, which aired 28 February 2007.

How much was Applied Language Solutions asking for on Dragons’ Den?

The founders asked for £250,000 for 4% of the company, a £6.3M valuation.

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