Autosafe

Deal

A seat-belt height adjuster

Season 3 · Ep 7 AutomotiveAired 14 September 2006

Autosafe is a a seat-belt height adjuster that got its big break on Dragons’ Den in Season 3, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 50%
Offered equity: £200K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Peter Sesay stepped onto the carpet in Season 3, Episode 7 in the episode that aired 14 September 2006. Autosafe, the a seat-belt height adjuster, pitched in the Automotive category, one of 9 automotive businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 50% of the company, an implied valuation of £200K.

A deal was struck.

Season 3 saw 73 pitches, and 8 of them closed a deal on air. In the Automotive category overall, roughly 100% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Autosafe?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Autosafe get a deal on Dragons’ Den?

Yes. Autosafe closed a deal.

What season of Dragons’ Den was Autosafe on?

Autosafe appeared in Season 3, Episode 7, which aired 14 September 2006.

How much was Autosafe asking for on Dragons’ Den?

The founders asked for £100,000 for 50% of the company, a £200K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.