Bare Naked Foods

Deal

Low-carb, low calorie, gluten-free noodles and pasta

Season 11 · Ep 1 Food & DrinkAired 11 August 2013

Bare Naked Foods, the low-carb, low calorie, gluten-free noodles and pasta, landed on the national radar after pitching the dragons in Season 11, and convinced Peter Jones to invest.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 50%
Offered equity: £120K
Sought valuation: £60K
Deal amount: 50%
Deal equity: £120K
Deal valuation

Ross Mendham faced the dragons in Season 11, Episode 1 in the episode that aired 11 August 2013. Bare Naked Foods, the low-carb, low calorie, gluten-free noodles and pasta, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.

They came in asking £60,000 in exchange for 50% equity, putting a £120K valuation on the business.

Peter Jones made the deal at £60,000 for 50% equity. The deal valued the company at £120K.

Across Season 11, 15 of 67 pitches ended in a handshake. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.

Peter Jones£60K

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Frequently asked questions

Where can I buy Bare Naked Foods?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Bare Naked Foods get a deal on Dragons’ Den?

Yes. Bare Naked Foods closed a deal for £60,000 in exchange for 50% equity, with Peter Jones.

Which dragon invested in Bare Naked Foods?

Peter Jones invested in Bare Naked Foods (£60,000 total as aired).

What season of Dragons’ Den was Bare Naked Foods on?

Bare Naked Foods appeared in Season 11, Episode 1, which aired 11 August 2013.

How much was Bare Naked Foods asking for on Dragons’ Den?

The founders asked for £60,000 for 50% of the company, a £120K valuation.

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