Bee Line

No Deal

App based navigation devices for cyclists

Season 15 · Ep 7 Tech & SoftwareAired 8 October 2017

Best known from its Dragons’ Den appearance, Bee Line is a app based navigation devices for cyclists in Season 15, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 2.5%
Offered equity: £4M
Sought valuation

Tom Putnam and Mark Jenner walked into the Den in Season 15, Episode 7 in the episode that aired 8 October 2017. Bee Line, the app based navigation devices for cyclists, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

On the carpet, the number was £100,000 for a 2.5% stake, which valued the company at £4M.

The dragons passed, and Bee Line left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Bee Line was one of 58 businesses to pitch in Season 15, where 26 deals got done. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Bee Line?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Bee Line get a deal on Dragons’ Den?

No. Bee Line pitched the dragons but left Season 15 without a deal.

What season of Dragons’ Den was Bee Line on?

Bee Line appeared in Season 15, Episode 7, which aired 8 October 2017.

How much was Bee Line asking for on Dragons’ Den?

The founders asked for £100,000 for 2.5% of the company, a £4M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.