Billy+Margot
DealIce cream for dogs
Best known from its Dragons’ Den appearance, Billy+Margot is a ice cream for dogs in Season 10, and convinced Deborah Meaden to invest.
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From the show
The Dragons’ Den pitch
- £60K
- Asked for
- 40%
- Offered equity
- £150K
- Sought valuation
- £60K
- Deal amount
- 40%
- Deal equity
- £150K
- Deal valuation
Marie Sawle walked into the Den in Season 10, Episode 6 in the episode that aired 14 October 2012. Billy+Margot, the ice cream for dogs, pitched in the Pet Products category, one of 16 pet products businesses to brave the Den across all 21 seasons.
On the carpet, the number was £60,000 for a 40% stake, which valued the company at £150K.
Deborah Meaden made the deal at £60,000 for 40% equity. The deal valued the company at £150K.
Billy+Margot was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Pet Products category overall, roughly 94% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Billy+Margot?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Billy+Margot get a deal on Dragons’ Den?
Yes. Billy+Margot closed a deal for £60,000 in exchange for 40% equity, with Deborah Meaden.
Which dragon invested in Billy+Margot?
Deborah Meaden invested in Billy+Margot (£60,000 total as aired).
What season of Dragons’ Den was Billy+Margot on?
Billy+Margot appeared in Season 10, Episode 6, which aired 14 October 2012.
How much was Billy+Margot asking for on Dragons’ Den?
The founders asked for £60,000 for 40% of the company, a £150K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
