Bobo Buddies

Deal

Backpack, pillow and blanket in one

Season 11 · Ep 12 Home & LifestyleAired 2 March 2014

Best known from its Dragons’ Den appearance, Bobo Buddies is a backpack, pillow and blanket in one in Season 11, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 40%
Offered equity: £125K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

James Roupell walked into the Den in Season 11, Episode 12 in the episode that aired 2 March 2014. Bobo Buddies, the backpack, pillow and blanket in one, pitched in the Home & Lifestyle category, one of 32 home & lifestyle businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 40% stake, which valued the company at £125K.

A deal was struck.

Bobo Buddies was one of 67 businesses to pitch in Season 11, where 15 deals got done. In the Home & Lifestyle category overall, roughly 94% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Bobo Buddies?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Bobo Buddies get a deal on Dragons’ Den?

Yes. Bobo Buddies closed a deal.

What season of Dragons’ Den was Bobo Buddies on?

Bobo Buddies appeared in Season 11, Episode 12, which aired 2 March 2014.

How much was Bobo Buddies asking for on Dragons’ Den?

The founders asked for £50,000 for 40% of the company, a £125K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.