Buzzgames

No Deal

Football attached to spring pole

Season 8 · Ep 4 Sports & OutdoorsAired 2 August 2010

Buzzgames is a football attached to spring pole that got its big break on Dragons’ Den in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 10%
Offered equity: £1.5M
Sought valuation

Founder Tony Young stepped onto the carpet in Season 8, Episode 4 in the episode that aired 2 August 2010. Buzzgames, the football attached to spring pole, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

The ask was £150,000 for 10% of the company, an implied valuation of £1.5M.

No deal. Every dragon declined, and Buzzgames walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 8 saw 81 pitches, and 17 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Buzzgames?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Buzzgames get a deal on Dragons’ Den?

No. Buzzgames pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Buzzgames on?

Buzzgames appeared in Season 8, Episode 4, which aired 2 August 2010.

How much was Buzzgames asking for on Dragons’ Den?

The founders asked for £150,000 for 10% of the company, a £1.5M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.