Camping Bugs

No Deal

Outdoor camping buildings made from scrap wood

Season 10 · Ep 5 Sports & OutdoorsAired 7 October 2012

Camping Bugs is a outdoor camping buildings made from scrap wood that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£250K
Asked for: 30%
Offered equity: £833K
Sought valuation

Founder Glen Brady stepped onto the carpet in Season 10, Episode 5 in the episode that aired 7 October 2012. Camping Bugs, the outdoor camping buildings made from scrap wood, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

The ask was £250,000 for 30% of the company, an implied valuation of £833K.

No deal. Every dragon declined, and Camping Bugs walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Camping Bugs?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Camping Bugs get a deal on Dragons’ Den?

No. Camping Bugs pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Camping Bugs on?

Camping Bugs appeared in Season 10, Episode 5, which aired 7 October 2012.

How much was Camping Bugs asking for on Dragons’ Den?

The founders asked for £250,000 for 30% of the company, a £833K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.