Cheeky Nibble
No DealFree-from dessert-inspired granola
Best known from its Dragons’ Den appearance, Cheeky Nibble is a free-from dessert-inspired granola in Season 21, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £60K
- Asked for
- 10%
- Offered equity
- £600K
- Sought valuation
Marietta Hickman walked into the Den in Season 21, Episode 11 in the episode that aired 14 March 2024. Cheeky Nibble, the free-from dessert-inspired granola, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.
On the carpet, the number was £60,000 for a 10% stake, which valued the company at £600K.
The dragons passed, and Cheeky Nibble left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.
Cheeky Nibble was one of 57 businesses to pitch in Season 21, where 32 deals got done. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Cheeky Nibble?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.
Did Cheeky Nibble get a deal on Dragons’ Den?
No. Cheeky Nibble pitched the dragons but left Season 21 without a deal.
What season of Dragons’ Den was Cheeky Nibble on?
Cheeky Nibble appeared in Season 21, Episode 11, which aired 14 March 2024.
How much was Cheeky Nibble asking for on Dragons’ Den?
The founders asked for £60,000 for 10% of the company, a £600K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
