Chika's Foods

Deal

African snacks business

Season 13 · Ep 2 Food & DrinkAired 19 July 2015

Chika's Foods is a african snacks business that got its big break on Dragons’ Den in Season 13, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£30K
Asked for: 25%
Offered equity: £120K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Chika Russell stepped onto the carpet in Season 13, Episode 2 in the episode that aired 19 July 2015. Chika's Foods, the african snacks business, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.

The ask was £30,000 for 25% of the company, an implied valuation of £120K.

A deal was struck.

Season 13 saw 69 pitches, and 24 of them closed a deal on air. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Chika's Foods?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Chika's Foods get a deal on Dragons’ Den?

Yes. Chika's Foods closed a deal.

What season of Dragons’ Den was Chika's Foods on?

Chika's Foods appeared in Season 13, Episode 2, which aired 19 July 2015.

How much was Chika's Foods asking for on Dragons’ Den?

The founders asked for £30,000 for 25% of the company, a £120K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.