Chique Sport

Chique Sport

No Deal

Sportswear for ice-skating

Chique Sport, the sportswear for ice-skating, landed on the national radar after pitching the dragons in Season 20, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for
7.5%
Offered equity
£1.3M
Sought valuation
No deal

Jenna McCorkell faced the dragons in Season 20, Episode 11 in the episode that aired 16 March 2023. Chique Sport, the sportswear for ice-skating, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

They came in asking £100,000 in exchange for 7.5% equity, putting a £1.3M valuation on the business.

Chique Sport couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 20, 31 of 59 pitches ended in a handshake. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Chique Sport?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Chique Sport get a deal on Dragons’ Den?

No. Chique Sport pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was Chique Sport on?

Chique Sport appeared in Season 20, Episode 11, which aired 16 March 2023.

How much was Chique Sport asking for on Dragons’ Den?

The founders asked for £100,000 for 7.5% of the company, a £1.3M valuation.

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