Chocolate Moments
No DealChocolate bar blended with crisps
Best known from its Dragons’ Den appearance, Chocolate Moments is a chocolate bar blended with crisps in Season 21, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 20%
- Offered equity
- £250K
- Sought valuation
Maria Antoniou walked into the Den in Season 21, Episode 7 in the episode that aired 15 February 2024. Chocolate Moments, the chocolate bar blended with crisps, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.
On the carpet, the number was £50,000 for a 20% stake, which valued the company at £250K.
The dragons passed, and Chocolate Moments left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.
Chocolate Moments was one of 57 businesses to pitch in Season 21, where 32 deals got done. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Chocolate Moments?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Chocolate Moments get a deal on Dragons’ Den?
No. Chocolate Moments pitched the dragons but left Season 21 without a deal.
What season of Dragons’ Den was Chocolate Moments on?
Chocolate Moments appeared in Season 21, Episode 7, which aired 15 February 2024.
How much was Chocolate Moments asking for on Dragons’ Den?
The founders asked for £50,000 for 20% of the company, a £250K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
