Craft Clubs Ltd

Deal

Craft gin subscription business

Season 14 · Ep 1 Liquor & AlcoholAired 24 July 2016

Best known from its Dragons’ Den appearance, Craft Clubs Ltd is a craft gin subscription business in Season 14, and convinced SarahWillingham to invest.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 12.5%
Offered equity: £600K
Sought valuation: £75K
Deal amount: 12.5%
Deal equity: £600K
Deal valuation

John Burke and Jon Hulme walked into the Den in Season 14, Episode 1 in the episode that aired 24 July 2016. Craft Clubs Ltd, the craft gin subscription business, pitched in the Liquor & Alcohol category, one of 23 liquor & alcohol businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 12.5% stake, which valued the company at £600K.

SarahWillingham made the deal at £75,000 for 12.5% equity. The deal valued the company at £600K.

Craft Clubs Ltd was one of 70 businesses to pitch in Season 14, where 21 deals got done. In the Liquor & Alcohol category overall, roughly 35% of pitches have landed a dragon across the show's history.

SarahWillingham£75K

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Frequently asked questions

Where can I buy Craft Clubs Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Craft Clubs Ltd get a deal on Dragons’ Den?

Yes. Craft Clubs Ltd closed a deal for £75,000 in exchange for 12.5% equity, with SarahWillingham.

Which dragon invested in Craft Clubs Ltd?

SarahWillingham invested in Craft Clubs Ltd (£75,000 total as aired).

What season of Dragons’ Den was Craft Clubs Ltd on?

Craft Clubs Ltd appeared in Season 14, Episode 1, which aired 24 July 2016.

How much was Craft Clubs Ltd asking for on Dragons’ Den?

The founders asked for £75,000 for 12.5% of the company, a £600K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.