Crickhitter

No Deal

Teaching aid for cricket

Season 3 · Ep 7 Sports & OutdoorsAired 14 September 2006

Crickhitter is a teaching aid for cricket that got its big break on Dragons’ Den in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£170K
Asked for: 20%
Offered equity: £850K
Sought valuation

Founder David Daniels stepped onto the carpet in Season 3, Episode 7 in the episode that aired 14 September 2006. Crickhitter, the teaching aid for cricket, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

The ask was £170,000 for 20% of the company, an implied valuation of £850K.

No deal. Every dragon declined, and Crickhitter walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 3 saw 73 pitches, and 8 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Crickhitter?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Crickhitter get a deal on Dragons’ Den?

No. Crickhitter pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Crickhitter on?

Crickhitter appeared in Season 3, Episode 7, which aired 14 September 2006.

How much was Crickhitter asking for on Dragons’ Den?

The founders asked for £170,000 for 20% of the company, a £850K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.