Eat With A Local

No Deal

Local house-cooking meet-up website

Season 10 · Ep 2 Tech & SoftwareAired 16 September 2012

Eat With A Local is a local house-cooking meet-up website that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 15%
Offered equity: £333K
Sought valuation

Founder Vicki Edmunds stepped onto the carpet in Season 10, Episode 2 in the episode that aired 16 September 2012. Eat With A Local, the local house-cooking meet-up website, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 15% of the company, an implied valuation of £333K.

No deal. Every dragon declined, and Eat With A Local walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Eat With A Local?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Eat With A Local get a deal on Dragons’ Den?

No. Eat With A Local pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Eat With A Local on?

Eat With A Local appeared in Season 10, Episode 2, which aired 16 September 2012.

How much was Eat With A Local asking for on Dragons’ Den?

The founders asked for £50,000 for 15% of the company, a £333K valuation.

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