Elite Sport

No Deal

Protein nutritional supplements

Season 2 · Ep 3 Health & WellnessAired 29 November 2005

Elite Sport, the protein nutritional supplements, landed on the national radar after pitching the dragons in Season 2, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£110K
Asked for: —
Offered equity: —
Sought valuation

Shaz Agar faced the dragons in Season 2, Episode 3 in the episode that aired 29 November 2005. Elite Sport, the protein nutritional supplements, pitched in the Health & Wellness category, one of 26 health & wellness businesses to brave the Den across all 21 seasons.

Elite Sport couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 2, 5 of 67 pitches ended in a handshake. In the Health & Wellness category overall, roughly 58% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Elite Sport?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Elite Sport get a deal on Dragons’ Den?

No. Elite Sport pitched the dragons but left Season 2 without a deal.

What season of Dragons’ Den was Elite Sport on?

Elite Sport appeared in Season 2, Episode 3, which aired 29 November 2005.

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