Firemizer

No Deal

Eco-friendly fire burning alternative

Season 16 · Ep 14 Green & CleanTechAired 27 January 2019

Best known from its Dragons’ Den appearance, Firemizer is a eco-friendly fire burning alternative in Season 16, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 16%
Offered equity: £500K
Sought valuation

Brian Irvine walked into the Den in Season 16, Episode 14 in the episode that aired 27 January 2019. Firemizer, the eco-friendly fire burning alternative, pitched in the Green & CleanTech category, one of 34 green & cleantech businesses to brave the Den across all 21 seasons.

On the carpet, the number was £80,000 for a 16% stake, which valued the company at £500K.

The dragons passed, and Firemizer left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Firemizer was one of 62 businesses to pitch in Season 16, where 29 deals got done. In the Green & CleanTech category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Firemizer?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Firemizer get a deal on Dragons’ Den?

No. Firemizer pitched the dragons but left Season 16 without a deal.

What season of Dragons’ Den was Firemizer on?

Firemizer appeared in Season 16, Episode 14, which aired 27 January 2019.

How much was Firemizer asking for on Dragons’ Den?

The founders asked for £80,000 for 16% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.