Fruity Faces
No DealInflatable fruit packages for children
Fruity Faces is a inflatable fruit packages for children that got its big break on Dragons’ Den in Season 4, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £125K
- Asked for
- 5%
- Offered equity
- £2.5M
- Sought valuation
Founder Paige Allen and Roberth Taberna stepped onto the carpet in Season 4, Episode 5 in the episode that aired 7 March 2007. Fruity Faces, the inflatable fruit packages for children, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
The ask was £125,000 for 5% of the company, an implied valuation of £2.5M.
No deal. Every dragon declined, and Fruity Faces walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 4 saw 52 pitches, and 10 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Fruity Faces?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Fruity Faces get a deal on Dragons’ Den?
No. Fruity Faces pitched the dragons but left Season 4 without a deal.
What season of Dragons’ Den was Fruity Faces on?
Fruity Faces appeared in Season 4, Episode 5, which aired 7 March 2007.
How much was Fruity Faces asking for on Dragons’ Den?
The founders asked for £125,000 for 5% of the company, a £2.5M valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
