Gaming Alerts

Deal

Gaming referral website

Season 5 · Ep 2 Tech & SoftwareAired 22 October 2007

Gaming Alerts, the gaming referral website, landed on the national radar after pitching the dragons in Season 5, and convinced Theo Paphitis to invest.

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From the show

The Dragons’ Den pitch

£200K
Asked for: 30%
Offered equity: £667K
Sought valuation: £200K
Deal amount: 30%
Deal equity: £667K
Deal valuation

Emmie Matthews and Ed Stevens faced the dragons in Season 5, Episode 2 in the episode that aired 22 October 2007. Gaming Alerts, the gaming referral website, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

They came in asking £200,000 in exchange for 30% equity, putting a £667K valuation on the business.

Theo Paphitis made the deal at £200,000 for 30% equity. The deal valued the company at £667K.

Across Season 5, 15 of 79 pitches ended in a handshake. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

Theo Paphitis£200K

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Frequently asked questions

Where can I buy Gaming Alerts?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Gaming Alerts get a deal on Dragons’ Den?

Yes. Gaming Alerts closed a deal for £200,000 in exchange for 30% equity, with Theo Paphitis.

Which dragon invested in Gaming Alerts?

Theo Paphitis invested in Gaming Alerts (£200,000 total as aired).

What season of Dragons’ Den was Gaming Alerts on?

Gaming Alerts appeared in Season 5, Episode 2, which aired 22 October 2007.

How much was Gaming Alerts asking for on Dragons’ Den?

The founders asked for £200,000 for 30% of the company, a £667K valuation.

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