Gift Card Converter

No Deal

Website to buy/exchange gift cards

Season 8 · Ep 7 Tech & SoftwareAired 24 August 2010

Gift Card Converter is a website to buy/exchange gift cards that got its big break on Dragons’ Den in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 25%
Offered equity: £200K
Sought valuation

Founder Simon Jamieson and Allan Brown stepped onto the carpet in Season 8, Episode 7 in the episode that aired 24 August 2010. Gift Card Converter, the website to buy/exchange gift cards, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 25% of the company, an implied valuation of £200K.

No deal. Every dragon declined, and Gift Card Converter walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 8 saw 81 pitches, and 17 of them closed a deal on air. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Gift Card Converter?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Gift Card Converter get a deal on Dragons’ Den?

No. Gift Card Converter pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Gift Card Converter on?

Gift Card Converter appeared in Season 8, Episode 7, which aired 24 August 2010.

How much was Gift Card Converter asking for on Dragons’ Den?

The founders asked for £50,000 for 25% of the company, a £200K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.