Gigwam

No Deal

Tent system for outdoor events

Season 10 · Ep 6 Sports & OutdoorsAired 14 October 2012

Gigwam is a tent system for outdoor events that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

As an Amazon Associate I earn from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Some Dragons’ Den products rebrand or sell under a parent company. The button above searches current Gigwam listings on Amazon so you see what's actually available today.

From the show

The Dragons’ Den pitch

£100K
Asked for: 45%
Offered equity: £222K
Sought valuation

Founder Dustin Toland stepped onto the carpet in Season 10, Episode 6 in the episode that aired 14 October 2012. Gigwam, the tent system for outdoor events, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 45% of the company, an implied valuation of £222K.

No deal. Every dragon declined, and Gigwam walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

Sold on Gigwam?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Gigwam?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Gigwam get a deal on Dragons’ Den?

No. Gigwam pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Gigwam on?

Gigwam appeared in Season 10, Episode 6, which aired 14 October 2012.

How much was Gigwam asking for on Dragons’ Den?

The founders asked for £100,000 for 45% of the company, a £222K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.