Grass Hopper Porridge

No Deal

Organic porridge in single portion pot

Season 7 · Ep 4 Green & CleanTechAired 5 August 2009

Grass Hopper Porridge, the organic porridge in single portion pot, landed on the national radar after pitching the dragons in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: —
Offered equity: —
Sought valuation

Abigail and Flurr Emery faced the dragons in Season 7, Episode 4 in the episode that aired 5 August 2009. Grass Hopper Porridge, the organic porridge in single portion pot, pitched in the Green & CleanTech category, one of 34 green & cleantech businesses to brave the Den across all 21 seasons.

Grass Hopper Porridge couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 7, 15 of 72 pitches ended in a handshake. In the Green & CleanTech category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Grass Hopper Porridge?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Grass Hopper Porridge get a deal on Dragons’ Den?

No. Grass Hopper Porridge pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Grass Hopper Porridge on?

Grass Hopper Porridge appeared in Season 7, Episode 4, which aired 5 August 2009.

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