Grip It Fixings

Deal

Plasterboard fixings

Season 12 · Ep 5 Home & LifestyleAired 17 August 2014

Grip It Fixings is a plasterboard fixings that got its big break on Dragons’ Den in Season 12, and convinced Deborah Meaden to invest.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 25%
Offered equity: £320K
Sought valuation: £80K
Deal amount: 25%
Deal equity: £320K
Deal valuation

Founder Jordan Daykin stepped onto the carpet in Season 12, Episode 5 in the episode that aired 17 August 2014. Grip It Fixings, the plasterboard fixings, pitched in the Home & Lifestyle category, one of 32 home & lifestyle businesses to brave the Den across all 21 seasons.

The ask was £80,000 for 25% of the company, an implied valuation of £320K.

Deborah Meaden made the deal at £80,000 for 25% equity. The deal valued the company at £320K.

Season 12 saw 65 pitches, and 20 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 94% of pitches have landed a dragon across the show's history.

Deborah Meaden£80K

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Frequently asked questions

Where can I buy Grip It Fixings?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Grip It Fixings get a deal on Dragons’ Den?

Yes. Grip It Fixings closed a deal for £80,000 in exchange for 25% equity, with Deborah Meaden.

Which dragon invested in Grip It Fixings?

Deborah Meaden invested in Grip It Fixings (£80,000 total as aired).

What season of Dragons’ Den was Grip It Fixings on?

Grip It Fixings appeared in Season 12, Episode 5, which aired 17 August 2014.

How much was Grip It Fixings asking for on Dragons’ Den?

The founders asked for £80,000 for 25% of the company, a £320K valuation.

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