Hula Fit

No Deal

High energy hula-hoop fitness class

Season 14 · Ep 10 Sports & OutdoorsAired 8 January 2017

Best known from its Dragons’ Den appearance, Hula Fit is a high energy hula-hoop fitness class in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 15%
Offered equity: £533K
Sought valuation

Anna and Rowan Byrne walked into the Den in Season 14, Episode 10 in the episode that aired 8 January 2017. Hula Fit, the high energy hula-hoop fitness class, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

On the carpet, the number was £80,000 for a 15% stake, which valued the company at £533K.

The dragons passed, and Hula Fit left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Hula Fit was one of 70 businesses to pitch in Season 14, where 21 deals got done. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Hula Fit?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Hula Fit get a deal on Dragons’ Den?

No. Hula Fit pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was Hula Fit on?

Hula Fit appeared in Season 14, Episode 10, which aired 8 January 2017.

How much was Hula Fit asking for on Dragons’ Den?

The founders asked for £80,000 for 15% of the company, a £533K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.