Impossibrew

No Deal

Non-alcoholic beer

Season 19 · Ep 4 Liquor & AlcoholAired 27 January 2022

Impossibrew is a non-alcoholic beer that got its big break on Dragons’ Den in Season 19, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£45K
Asked for: 10%
Offered equity: £450K
Sought valuation

Founder Mark Wong stepped onto the carpet in Season 19, Episode 4 in the episode that aired 27 January 2022. Impossibrew, the non-alcoholic beer, pitched in the Liquor & Alcohol category, one of 23 liquor & alcohol businesses to brave the Den across all 21 seasons.

The ask was £45,000 for 10% of the company, an implied valuation of £450K.

No deal. Every dragon declined, and Impossibrew walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 19 saw 59 pitches, and 28 of them closed a deal on air. In the Liquor & Alcohol category overall, roughly 35% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Impossibrew?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Impossibrew get a deal on Dragons’ Den?

No. Impossibrew pitched the dragons but left Season 19 without a deal.

What season of Dragons’ Den was Impossibrew on?

Impossibrew appeared in Season 19, Episode 4, which aired 27 January 2022.

How much was Impossibrew asking for on Dragons’ Den?

The founders asked for £45,000 for 10% of the company, a £450K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.