Kiddi Whizz
DealPotty training aid for toddlers
Kiddi Whizz is a potty training aid for toddlers that got its big break on Dragons’ Den in Season 20, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 25%
- Offered equity
- £200K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Zoe Chapman stepped onto the carpet in Season 20, Episode 7 in the episode that aired 16 February 2023. Kiddi Whizz, the potty training aid for toddlers, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
The ask was £50,000 for 25% of the company, an implied valuation of £200K.
A deal was struck.
Season 20 saw 59 pitches, and 31 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Kiddi Whizz?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Kiddi Whizz get a deal on Dragons’ Den?
Yes. Kiddi Whizz closed a deal.
What season of Dragons’ Den was Kiddi Whizz on?
Kiddi Whizz appeared in Season 20, Episode 7, which aired 16 February 2023.
How much was Kiddi Whizz asking for on Dragons’ Den?
The founders asked for £50,000 for 25% of the company, a £200K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
