Kids Cooking Co
No DealChildren's cookware range
Kids Cooking Co is a children's cookware range that got its big break on Dragons’ Den in Season 7, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £100K
- Asked for
- —
- Offered equity
- —
- Sought valuation
Founder Nicky Povey stepped onto the carpet in Season 7, Episode 6 in the episode that aired 19 August 2009. Kids Cooking Co, the children's cookware range, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
No deal. Every dragon declined, and Kids Cooking Co walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 7 saw 72 pitches, and 15 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Kids Cooking Co?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Kids Cooking Co get a deal on Dragons’ Den?
No. Kids Cooking Co pitched the dragons but left Season 7 without a deal.
What season of Dragons’ Den was Kids Cooking Co on?
Kids Cooking Co appeared in Season 7, Episode 6, which aired 19 August 2009.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
