
Light Emotions
DealGlow in the dark products
Light Emotions is a glow in the dark products that got its big break on Dragons’ Den in Season 6, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £40K
- Asked for
- 30%
- Offered equity
- £133K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Ming Yun stepped onto the carpet in Season 6, Episode 3 in the episode that aired 4 August 2008. Light Emotions, the glow in the dark products, pitched in the Business Services category, one of 30 business services businesses to brave the Den across all 21 seasons.
The ask was £40,000 for 30% of the company, an implied valuation of £133K.
A deal was struck.
Season 6 saw 66 pitches, and 14 of them closed a deal on air. In the Business Services category overall, roughly 93% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Light Emotions?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Light Emotions get a deal on Dragons’ Den?
Yes. Light Emotions closed a deal.
What season of Dragons’ Den was Light Emotions on?
Light Emotions appeared in Season 6, Episode 3, which aired 4 August 2008.
How much was Light Emotions asking for on Dragons’ Den?
The founders asked for £40,000 for 30% of the company, a £133K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
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