Lings Cars

No Deal

Website for car rentals

Season 4 · Ep 2 Tech & SoftwareAired 14 February 2007

Lings Cars is a website for car rentals that got its big break on Dragons’ Den in Season 4, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 30%
Offered equity: £167K
Sought valuation

Founder Ling Valentine stepped onto the carpet in Season 4, Episode 2 in the episode that aired 14 February 2007. Lings Cars, the website for car rentals, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 30% of the company, an implied valuation of £167K.

No deal. Every dragon declined, and Lings Cars walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 4 saw 52 pitches, and 10 of them closed a deal on air. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Lings Cars?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Lings Cars get a deal on Dragons’ Den?

No. Lings Cars pitched the dragons but left Season 4 without a deal.

What season of Dragons’ Den was Lings Cars on?

Lings Cars appeared in Season 4, Episode 2, which aired 14 February 2007.

How much was Lings Cars asking for on Dragons’ Den?

The founders asked for £50,000 for 30% of the company, a £167K valuation.

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