Little Belters
No DealSinging tuition for children
Little Belters, the singing tuition for children, landed on the national radar after pitching the dragons in Season 14, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £45K
- Asked for
- 15%
- Offered equity
- £300K
- Sought valuation
Tina and Claire O'Brien faced the dragons in Season 14, Episode 5 in the episode that aired 21 August 2016. Little Belters, the singing tuition for children, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
They came in asking £45,000 in exchange for 15% equity, putting a £300K valuation on the business.
Little Belters couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.
Across Season 14, 21 of 70 pitches ended in a handshake. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Little Belters?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Little Belters get a deal on Dragons’ Den?
No. Little Belters pitched the dragons but left Season 14 without a deal.
What season of Dragons’ Den was Little Belters on?
Little Belters appeared in Season 14, Episode 5, which aired 21 August 2016.
How much was Little Belters asking for on Dragons’ Den?
The founders asked for £45,000 for 15% of the company, a £300K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
