London Sport Magazine

No Deal

Sports magazine advertising dates for events

Season 2 · Ep 5 Sports & OutdoorsAired 13 December 2005

London Sport Magazine, the sports magazine advertising dates for events, landed on the national radar after pitching the dragons in Season 2, where it won fans even without landing a deal.

As an Amazon Associate I earn from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Dragons’ Den products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for London Sport Magazine.

From the show

The Dragons’ Den pitch

—
Asked for: —
Offered equity: —
Sought valuation

Patrick Kelly faced the dragons in Season 2, Episode 5 in the episode that aired 13 December 2005. London Sport Magazine, the sports magazine advertising dates for events, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

London Sport Magazine couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 2, 5 of 67 pitches ended in a handshake. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

Sold on London Sport Magazine?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy London Sport Magazine?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did London Sport Magazine get a deal on Dragons’ Den?

No. London Sport Magazine pitched the dragons but left Season 2 without a deal.

What season of Dragons’ Den was London Sport Magazine on?

London Sport Magazine appeared in Season 2, Episode 5, which aired 13 December 2005.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.