Müll Club

No Deal

Plastic recycling scheme

Season 21 · Ep 8 Green & CleanTechAired 22 February 2024

Müll Club is a plastic recycling scheme that got its big break on Dragons’ Den in Season 21, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£30K
Asked for: 12%
Offered equity: £250K
Sought valuation

Founder Charlie Rudkin-Wilson stepped onto the carpet in Season 21, Episode 8 in the episode that aired 22 February 2024. Müll Club, the plastic recycling scheme, pitched in the Green & CleanTech category, one of 34 green & cleantech businesses to brave the Den across all 21 seasons.

The ask was £30,000 for 12% of the company, an implied valuation of £250K.

No deal. Every dragon declined, and Müll Club walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 21 saw 57 pitches, and 32 of them closed a deal on air. In the Green & CleanTech category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Müll Club?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Müll Club get a deal on Dragons’ Den?

No. Müll Club pitched the dragons but left Season 21 without a deal.

What season of Dragons’ Den was Müll Club on?

Müll Club appeared in Season 21, Episode 8, which aired 22 February 2024.

How much was Müll Club asking for on Dragons’ Den?

The founders asked for £30,000 for 12% of the company, a £250K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.