Micro Fitness
No DealFitness for children
Micro Fitness, the fitness for children, landed on the national radar after pitching the dragons in Season 14, where it won fans even without landing a deal.
As an Amazon Associate I earn from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Dragons’ Den products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Micro Fitness.
From the show
The Dragons’ Den pitch
- £100K
- Asked for
- 15%
- Offered equity
- £667K
- Sought valuation
Steven Reynolds faced the dragons in Season 14, Episode 15 in the episode that aired 19 February 2017. Micro Fitness, the fitness for children, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
They came in asking £100,000 in exchange for 15% equity, putting a £667K valuation on the business.
Micro Fitness couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.
Across Season 14, 21 of 70 pitches ended in a handshake. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
Sold on Micro Fitness?
Check today's price and availability before it is gone.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Micro Fitness?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Micro Fitness get a deal on Dragons’ Den?
No. Micro Fitness pitched the dragons but left Season 14 without a deal.
What season of Dragons’ Den was Micro Fitness on?
Micro Fitness appeared in Season 14, Episode 15, which aired 19 February 2017.
How much was Micro Fitness asking for on Dragons’ Den?
The founders asked for £100,000 for 15% of the company, a £667K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
