Mini First Aid
DealFirst aid training kit for children
Mini First Aid is a first aid training kit for children that got its big break on Dragons’ Den in Season 18, and convinced Sara Davies to invest.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 20%
- Offered equity
- £250K
- Sought valuation
- £50K
- Deal amount
- 20%
- Deal equity
- £250K
- Deal valuation
Founder Kate and Matt Ball stepped onto the carpet in Season 18, Episode 12 in the episode that aired 24 June 2021. Mini First Aid, the first aid training kit for children, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
The ask was £50,000 for 20% of the company, an implied valuation of £250K.
Sara Davies made the deal at £50,000 for 20% equity. The deal valued the company at £250K.
Season 18 saw 70 pitches, and 35 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Mini First Aid?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Mini First Aid get a deal on Dragons’ Den?
Yes. Mini First Aid closed a deal for £50,000 in exchange for 20% equity, with Sara Davies.
Which dragon invested in Mini First Aid?
Sara Davies invested in Mini First Aid (£50,000 total as aired).
What season of Dragons’ Den was Mini First Aid on?
Mini First Aid appeared in Season 18, Episode 12, which aired 24 June 2021.
How much was Mini First Aid asking for on Dragons’ Den?
The founders asked for £50,000 for 20% of the company, a £250K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
