Music Control

No Deal

Website launches for independent music artists

Season 1 · Ep 2 Tech & SoftwareAired 11 January 2005

Best known from its Dragons’ Den appearance, Music Control is a website launches for independent music artists in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£200K
Asked for: 25%
Offered equity: £800K
Sought valuation

Richard Croft and Chris Thompson walked into the Den in Season 1, Episode 2 in the episode that aired 11 January 2005. Music Control, the website launches for independent music artists, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

On the carpet, the number was £200,000 for a 25% stake, which valued the company at £800K.

The dragons passed, and Music Control left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Music Control was one of 61 businesses to pitch in Season 1, where 8 deals got done. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Music Control?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Music Control get a deal on Dragons’ Den?

No. Music Control pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was Music Control on?

Music Control appeared in Season 1, Episode 2, which aired 11 January 2005.

How much was Music Control asking for on Dragons’ Den?

The founders asked for £200,000 for 25% of the company, a £800K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.