my Bunjee

Deal

Mobile phone case attachment to prevent phone from falling on the floor

Season 10 · Ep 11 ElectronicsAired 25 November 2012

my Bunjee, the mobile phone case attachment to prevent phone from falling on the floor, landed on the national radar after pitching the dragons in Season 10, and convinced Peter Jones to invest.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 35%
Offered equity: £200K
Sought valuation: £70K
Deal amount: 35%
Deal equity: £200K
Deal valuation

Mark Ferguson and Emma Jones faced the dragons in Season 10, Episode 11 in the episode that aired 25 November 2012. my Bunjee, the mobile phone case attachment to prevent phone from falling on the floor, pitched in the Electronics category, one of 26 electronics businesses to brave the Den across all 21 seasons.

They came in asking £70,000 in exchange for 35% equity, putting a £200K valuation on the business.

Peter Jones made the deal at £70,000 for 35% equity. The deal valued the company at £200K.

Across Season 10, 21 of 100 pitches ended in a handshake. In the Electronics category overall, roughly 46% of pitches have landed a dragon across the show's history.

Peter Jones£70K

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Frequently asked questions

Where can I buy my Bunjee?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did my Bunjee get a deal on Dragons’ Den?

Yes. my Bunjee closed a deal for £70,000 in exchange for 35% equity, with Peter Jones.

Which dragon invested in my Bunjee?

Peter Jones invested in my Bunjee (£70,000 total as aired).

What season of Dragons’ Den was my Bunjee on?

my Bunjee appeared in Season 10, Episode 11, which aired 25 November 2012.

How much was my Bunjee asking for on Dragons’ Den?

The founders asked for £70,000 for 35% of the company, a £200K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.