Nappies 2 Go

No Deal

Collection and delivery of disposable nappies for recycling

Season 11 · Ep 2 Green & CleanTechAired 18 August 2013

Nappies 2 Go, the collection and delivery of disposable nappies for recycling, landed on the national radar after pitching the dragons in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 9%
Offered equity: £778K
Sought valuation

Clare and Matthew Naunton faced the dragons in Season 11, Episode 2 in the episode that aired 18 August 2013. Nappies 2 Go, the collection and delivery of disposable nappies for recycling, pitched in the Green & CleanTech category, one of 34 green & cleantech businesses to brave the Den across all 21 seasons.

They came in asking £70,000 in exchange for 9% equity, putting a £778K valuation on the business.

Nappies 2 Go couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 11, 15 of 67 pitches ended in a handshake. In the Green & CleanTech category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Nappies 2 Go?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Nappies 2 Go get a deal on Dragons’ Den?

No. Nappies 2 Go pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was Nappies 2 Go on?

Nappies 2 Go appeared in Season 11, Episode 2, which aired 18 August 2013.

How much was Nappies 2 Go asking for on Dragons’ Den?

The founders asked for £70,000 for 9% of the company, a £778K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.