nouri S Hmenow

No Deal

Sports recovery drink

Season 11 · Ep 8 Sports & OutdoorsAired 2 February 2014

Best known from its Dragons’ Den appearance, nouri S Hmenow is a sports recovery drink in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 15%
Offered equity: £500K
Sought valuation

Lynwen Harrison and Rachel Smith walked into the Den in Season 11, Episode 8 in the episode that aired 2 February 2014. nouri S Hmenow, the sports recovery drink, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 15% stake, which valued the company at £500K.

The dragons passed, and nouri S Hmenow left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

nouri S Hmenow was one of 67 businesses to pitch in Season 11, where 15 deals got done. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy nouri S Hmenow?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did nouri S Hmenow get a deal on Dragons’ Den?

No. nouri S Hmenow pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was nouri S Hmenow on?

nouri S Hmenow appeared in Season 11, Episode 8, which aired 2 February 2014.

How much was nouri S Hmenow asking for on Dragons’ Den?

The founders asked for £75,000 for 15% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.