OMG Tea

No Deal

Powdered green tea supplements and drinks

Season 16 · Ep 9 Health & WellnessAired 25 November 2018

OMG Tea, the powdered green tea supplements and drinks, landed on the national radar after pitching the dragons in Season 16, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 7%
Offered equity: £714K
Sought valuation

Katherine Swift faced the dragons in Season 16, Episode 9 in the episode that aired 25 November 2018. OMG Tea, the powdered green tea supplements and drinks, pitched in the Health & Wellness category, one of 26 health & wellness businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 7% equity, putting a £714K valuation on the business.

OMG Tea couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 16, 29 of 62 pitches ended in a handshake. In the Health & Wellness category overall, roughly 58% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy OMG Tea?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did OMG Tea get a deal on Dragons’ Den?

No. OMG Tea pitched the dragons but left Season 16 without a deal.

What season of Dragons’ Den was OMG Tea on?

OMG Tea appeared in Season 16, Episode 9, which aired 25 November 2018.

How much was OMG Tea asking for on Dragons’ Den?

The founders asked for £50,000 for 7% of the company, a £714K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.