Original Jerky

Deal

Flavoured beef jerky snack

Season 11 · Ep 2 Food & DrinkAired 18 August 2013

Original Jerky is a flavoured beef jerky snack that got its big break on Dragons’ Den in Season 11, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£38K
Asked for: 24%
Offered equity: £156K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Joe Walters stepped onto the carpet in Season 11, Episode 2 in the episode that aired 18 August 2013. Original Jerky, the flavoured beef jerky snack, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.

The ask was £37,500 for 24% of the company, an implied valuation of £156K.

A deal was struck.

Season 11 saw 67 pitches, and 15 of them closed a deal on air. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Original Jerky?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Original Jerky get a deal on Dragons’ Den?

Yes. Original Jerky closed a deal.

What season of Dragons’ Den was Original Jerky on?

Original Jerky appeared in Season 11, Episode 2, which aired 18 August 2013.

How much was Original Jerky asking for on Dragons’ Den?

The founders asked for £37,500 for 24% of the company, a £156K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.