Panache

No Deal

Flavoured gin range

Season 17 · Ep 10 Liquor & AlcoholAired 15 March 2020

Panache is a flavoured gin range that got its big break on Dragons’ Den in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Lee Gaskell stepped onto the carpet in Season 17, Episode 10 in the episode that aired 15 March 2020. Panache, the flavoured gin range, pitched in the Liquor & Alcohol category, one of 23 liquor & alcohol businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Panache walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 17 saw 69 pitches, and 26 of them closed a deal on air. In the Liquor & Alcohol category overall, roughly 35% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Panache?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Panache get a deal on Dragons’ Den?

No. Panache pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was Panache on?

Panache appeared in Season 17, Episode 10, which aired 15 March 2020.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.