Pedaldish
DealPedal-activated bowl de1 to freshen cat food
Pedaldish is a pedal-activated bowl de1 to freshen cat food that got its big break on Dragons’ Den in Season 16, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £30K
- Asked for
- 33%
- Offered equity
- £91K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Peter Hill stepped onto the carpet in Season 16, Episode 6 in the episode that aired 16 September 2018. Pedaldish, the pedal-activated bowl de1 to freshen cat food, pitched in the Pet Products category, one of 16 pet products businesses to brave the Den across all 21 seasons.
The ask was £30,000 for 33% of the company, an implied valuation of £91K.
A deal was struck.
Season 16 saw 62 pitches, and 29 of them closed a deal on air. In the Pet Products category overall, roughly 94% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Pedaldish?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Pedaldish get a deal on Dragons’ Den?
Yes. Pedaldish closed a deal.
What season of Dragons’ Den was Pedaldish on?
Pedaldish appeared in Season 16, Episode 6, which aired 16 September 2018.
How much was Pedaldish asking for on Dragons’ Den?
The founders asked for £30,000 for 33% of the company, a £91K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
