Perfect Ted
DealOrganic, matcha-based energy drink
Perfect Ted is a organic, matcha-based energy drink that got its big break on Dragons’ Den in Season 20, and convinced Peter Jones and StevenBartlett to invest.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 10%
- Offered equity
- £500K
- Sought valuation
- £50K
- Deal amount
- 10%
- Deal equity
- £500K
- Deal valuation
Founder Teddie Levenfiche and Marissa Poster stepped onto the carpet in Season 20, Episode 9 in the episode that aired 2 March 2023. Perfect Ted, the organic, matcha-based energy drink, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.
The ask was £50,000 for 10% of the company, an implied valuation of £500K.
Peter Jones and StevenBartlett teamed up at £50,000 for 10% equity. The deal valued the company at £500K.
Season 20 saw 59 pitches, and 31 of them closed a deal on air. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Perfect Ted?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Perfect Ted get a deal on Dragons’ Den?
Yes. Perfect Ted closed a deal for £50,000 in exchange for 10% equity, with Peter Jones and StevenBartlett.
Which dragon invested in Perfect Ted?
Peter Jones and StevenBartlett invested in Perfect Ted (£50,000 total as aired).
What season of Dragons’ Den was Perfect Ted on?
Perfect Ted appeared in Season 20, Episode 9, which aired 2 March 2023.
How much was Perfect Ted asking for on Dragons’ Den?
The founders asked for £50,000 for 10% of the company, a £500K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
