Project Y

No Deal

Fair trade organic fast-food outlets

Season 1 · Ep 2 Green & CleanTechAired 11 January 2005

Best known from its Dragons’ Den appearance, Project Y is a fair trade organic fast-food outlets in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Justin Gabriel walked into the Den in Season 1, Episode 2 in the episode that aired 11 January 2005. Project Y, the fair trade organic fast-food outlets, pitched in the Green & CleanTech category, one of 34 green & cleantech businesses to brave the Den across all 21 seasons.

The dragons passed, and Project Y left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Project Y was one of 61 businesses to pitch in Season 1, where 8 deals got done. In the Green & CleanTech category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Project Y?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Project Y get a deal on Dragons’ Den?

No. Project Y pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was Project Y on?

Project Y appeared in Season 1, Episode 2, which aired 11 January 2005.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.