Raskelf Memory Foam

Deal

A zip-up memory foam mattress and duvet combo

Season 9 · Ep 2 Home & LifestyleAired 7 August 2011

Raskelf Memory Foam is a a zip-up memory foam mattress and duvet combo that got its big break on Dragons’ Den in Season 9, and convinced HilaryDevey to invest.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 26%
Offered equity: £308K
Sought valuation: £80K
Deal amount: 26%
Deal equity: £308K
Deal valuation

Founder Liz and Alan Colleran stepped onto the carpet in Season 9, Episode 2 in the episode that aired 7 August 2011. Raskelf Memory Foam, the a zip-up memory foam mattress and duvet combo, pitched in the Home & Lifestyle category, one of 32 home & lifestyle businesses to brave the Den across all 21 seasons.

The ask was £80,000 for 26% of the company, an implied valuation of £308K.

HilaryDevey made the deal at £80,000 for 26% equity. The deal valued the company at £308K.

Season 9 saw 80 pitches, and 16 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 94% of pitches have landed a dragon across the show's history.

HilaryDevey£80K

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Frequently asked questions

Where can I buy Raskelf Memory Foam?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Raskelf Memory Foam get a deal on Dragons’ Den?

Yes. Raskelf Memory Foam closed a deal for £80,000 in exchange for 26% equity, with HilaryDevey.

Which dragon invested in Raskelf Memory Foam?

HilaryDevey invested in Raskelf Memory Foam (£80,000 total as aired).

What season of Dragons’ Den was Raskelf Memory Foam on?

Raskelf Memory Foam appeared in Season 9, Episode 2, which aired 7 August 2011.

How much was Raskelf Memory Foam asking for on Dragons’ Den?

The founders asked for £80,000 for 26% of the company, a £308K valuation.

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