Relax Kids
No DealChildren's fairy tales told as relaxing stories
Relax Kids is a children's fairy tales told as relaxing stories that got its big break on Dragons’ Den in Season 2, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £100K
- Asked for
- —
- Offered equity
- —
- Sought valuation
Founder Marneta Viegas stepped onto the carpet in Season 2, Episode 6 in the episode that aired 20 December 2005. Relax Kids, the children's fairy tales told as relaxing stories, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
No deal. Every dragon declined, and Relax Kids walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 2 saw 67 pitches, and 5 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Relax Kids?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Relax Kids get a deal on Dragons’ Den?
No. Relax Kids pitched the dragons but left Season 2 without a deal.
What season of Dragons’ Den was Relax Kids on?
Relax Kids appeared in Season 2, Episode 6, which aired 20 December 2005.
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