Sanitary Owl

No Deal

Subscription service for recyclable menstruation products

Season 14 · Ep 14 Green & CleanTechAired 12 February 2017

Sanitary Owl is a subscription service for recyclable menstruation products that got its big break on Dragons’ Den in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Alec Mills and Celia Pool stepped onto the carpet in Season 14, Episode 14 in the episode that aired 12 February 2017. Sanitary Owl, the subscription service for recyclable menstruation products, pitched in the Green & CleanTech category, one of 34 green & cleantech businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Sanitary Owl walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 14 saw 70 pitches, and 21 of them closed a deal on air. In the Green & CleanTech category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Sanitary Owl?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Sanitary Owl get a deal on Dragons’ Den?

No. Sanitary Owl pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was Sanitary Owl on?

Sanitary Owl appeared in Season 14, Episode 14, which aired 12 February 2017.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.