Shocal

Deal

Delivery app for local businesses

Season 20 · Ep 5 Tech & SoftwareAired 2 February 2023

Shocal is a delivery app for local businesses that got its big break on Dragons’ Den in Season 20, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 30%
Offered equity: £267K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Max Thorley and Ashley Washington stepped onto the carpet in Season 20, Episode 5 in the episode that aired 2 February 2023. Shocal, the delivery app for local businesses, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

The ask was £80,000 for 30% of the company, an implied valuation of £267K.

A deal was struck.

Season 20 saw 59 pitches, and 31 of them closed a deal on air. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Shocal?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Shocal get a deal on Dragons’ Den?

Yes. Shocal closed a deal.

What season of Dragons’ Den was Shocal on?

Shocal appeared in Season 20, Episode 5, which aired 2 February 2023.

How much was Shocal asking for on Dragons’ Den?

The founders asked for £80,000 for 30% of the company, a £267K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.