Smartchartz
No DealPicture system to discourage bad behavior in children
Best known from its Dragons’ Den appearance, Smartchartz is a picture system to discourage bad behavior in children in Season 3, where it won fans even without landing a deal.
As an Amazon Associate I earn from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Availability shifts constantly for Den alumni products. Tap through to see Smartchartz's current price and stock on Amazon.
From the show
The Dragons’ Den pitch
- £180K
- Asked for
- 18%
- Offered equity
- £1M
- Sought valuation
Abiola Ajaye-Obe walked into the Den in Season 3, Episode 8 in the episode that aired 21 September 2006. Smartchartz, the picture system to discourage bad behavior in children, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
On the carpet, the number was £180,000 for a 18% stake, which valued the company at £1M.
The dragons passed, and Smartchartz left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.
Smartchartz was one of 73 businesses to pitch in Season 3, where 8 deals got done. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
Sold on Smartchartz?
Check today's price and availability before it is gone.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Smartchartz?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Smartchartz get a deal on Dragons’ Den?
No. Smartchartz pitched the dragons but left Season 3 without a deal.
What season of Dragons’ Den was Smartchartz on?
Smartchartz appeared in Season 3, Episode 8, which aired 21 September 2006.
How much was Smartchartz asking for on Dragons’ Den?
The founders asked for £180,000 for 18% of the company, a £1M valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
